Blogs most recent blogs en-US 2024-05-15T07:45:30 How to figure out your realistic infrastructure scaling needs Unless you happen to have a technical background, when starting a business, it’s very unlikely that you’ll have a clear understanding of scalability – and what it means from an infrastructure ... 2024-04-23T12:00:00 8 adtech trends and predictions to watch out for in 2024 After a dramatic year for the adtech industry in 2023, what does 2024 have in store? I believe we’ll see less uncertainty but still a lot of change as the emerging adtech trends that reared their ... 2024-04-17T12:00:00 2023: the year that exposed hyperscale cloud and AI finally became useful Read our latest blog where CRO, Isaac Douglas, talks through the evolution of the hyperscale hangover and persistent AI in 2023 and into 2024. 2023-12-15T12:00:00 A guide to going hybrid with your infrastructure [reasons & case study] Hybrid infrastructure is the combination of different infrastructure types - on-prem, colocation, bare metal hosting, or cloud hosting. Learn more in this blog post. 2023-11-20T12:00:00 5 biggest infrastructure hosting mistakes and how to avoid them There are 5 big infrastructure hosting mistakes we see companies making repeatedly. In this blog, we explore those mistakes and how to avoid them. 2023-11-17T12:00:00 A day in the life: Aaron St John, Sales Development Representative For Aaron, a good mix of persistence, taking ‘no’ as a challenge & avoiding over-scripting is the secret sauce to good conversations with prospects. 2023-11-16T12:00:00 How the Apple AR headset could transform the streaming industry Read our latest blog post to learn how the Apple AR headset is going to influence the streaming industry & how streaming platforms can prepare for AR. 2023-11-10T12:00:00 How to reduce infrastructure costs and scale at the same time with IaaS Balancing price and scalability in your infrastructure setup can be challenging. Learn how to avoid overspending and balance IaaS cost and scalability in this blog. 2023-10-12T12:00:00 Why there is a need for robust Web3 infrastructure Explore the growing demand for robust Web3 infrastructure and how it's shaping the future of decentralized technologies in our latest blog. 2023-10-10T12:00:00 Metaverse casinos unpacked ft. Daniel Gunba, CEO TRIION Gaming Learn how metaverse technology is evolving the gambling industry, featuring insights from Daniel Gunba, CEO of TRIION Gaming. Read more in this blog. 2023-10-05T12:00:00 x Filecoin decentralized storage solution Reducing time to market for decentralized storage providers by 75% with an OPEX-only, modular data center on demand solution created in partnership with Filecoin. 2023-10-03T12:00:00 Exploring 4 types of game server hosting [+ pros and cons] Our latest guide covers different types of game server hosting available, their pros & cons, and how to select the best option for your game & players. 2023-09-27T12:00:00 What is infrastructure as a service (IaaS)? | [A simplified go-to-guide] IaaS is a model for renting servers that are hosted in someone else’s data center & accessed via the cloud. Learn more about infrastructure as a service in our guide. 2023-09-22T12:00:00 White label advertising platforms - definition, types, benefits & more A white label advertising platform provides pre-made programmatic advertising platforms that adtech companies can tailor to their brand specifications. Learn more. 2023-09-19T12:00:00 Why hyperscale pain is no longer bearable for the adtech industry In our latest blog post, our experts uncover why adtech companies are starting to look for cost-effective alternatives to hyperscale cloud. 2023-09-14T12:00:00 AVOD vs SVOD: Which is the preferred video on demand platform? AVOD & SVOD both deliver on-demand content to users but with different revenue generation models. Explore more about AVOD, its latest trends & more in this blog post. 2023-08-22T12:00:00 Is building your own CDN as daunting as it sounds? Considering building your own CDN? Read this blog post to learn the steps, reasons to create your own CDN, and some common misconceptions around it. 2023-08-17T12:00:00 IBC 2023 Amsterdam - Top 6 trends to watch this year IBC 2023 Amsterdam is right around the corner, and we've listed the top 6 hottest industry trends to watch this year. Read this blog to find out. See you there. 2023-08-16T12:00:00 Want out of on-premise and colocation? Hyperscale cloud isn’t the only option Considering a shift from on-premises infrastructure or colocation? Our latest blog uncovers the alternatives beyond hyperscale cloud along with the benefits of each. 2023-08-10T12:00:00 The ultimate Gamescom 2023 survival guide Attending Gamescom 2023 in August? Read our ultimate survival guide to optimize your experience and get the most out of this exciting event. See you there. 2023-08-08T12:00:00 How video streaming works and how to overcome streaming challenges Video streaming is a technology that enables viewers to watch content online without needing to download an entire media file. Explore more in this blog post. 2023-08-03T12:00:00 Is cross-platform the future of gaming? Today, many of the largest multiplayer video games are social experiences but that sociability is often limited to one device. Voices around cross-platform games are getting louder. What are they ... 2023-07-27T12:00:00 Rise of generative AI in gaming Confused about the role of generative AI in gaming? This blog rounds up some key facts & different views from across the industry to provide a bit more clarity. 2023-07-25T12:00:00 A day in the life: Hannah MacLeod, Head of Content I love my job is because I’m constantly learning, and get to take what I’ve learned and use it as a springboard to do what I love the most – write. 2023-07-20T12:00:00 A day in the life: Keira Dulake, Events Manager Whether it’s booking a party bus at 40,000 feet in the air or hosting a roulette table, life for Keira as Events Manager is diverse, exciting and very, very busy. 2023-07-18T12:00:00 Looking to relocate from the hyperscale cloud? – by Isaac Douglas Isaac advises those looking to leave hyperscale cloud and explains why reverting to on-premises and colocation might not always be the best option. 2023-07-13T12:00:00 From RTMP to MRV2: The history of streaming protocols In this blog, we'll explore the history of streaming protocols to better understand the foundational technologies holding up the streaming industry as we know it today. 2023-07-11T12:00:00 How to improve server redundancy in 4 steps In this blog post we discuss the four pillars of redundancy: in-server redundancy, backup, multi-server resiliency, and disaster recovery planning. 2023-07-06T12:00:00 Crypto regulation is here, and it’s needed more than ever With so many new additions to the European crypto landscape this year, we catch up on where crypto regulations stand today and why regulation is vital to the future of crypto. 2023-07-04T12:00:00 Will crypto trading fall to Wall Street? This blog looks at why the ability to trade digital assets through platforms that are backed by well-know, trusted names in the finance industry is changing the game for institutional investors. 2023-06-29T12:00:00 What does STIR/SHAKEN mean for cloud communications? In this blog post we discuss how STIR/SHAKEN is being used by communications providers and how to stay FCC compliant amidst changing regulations. 2023-06-27T12:00:00 Don’t let infrastructure fail you: A 9 step guide to preparing for your video game launch Our 9 step breakdown of the different steps you need to take to ensure that your game infrastructure is ready for a successful launch day. 2023-06-22T12:00:00 Revisiting the Twitch ban. Where did the iGaming streamers go next? In this blog we discuss the state of iGaming streaming in the aftermath of the Twitch gambling ban and find out where the Twitch streamers went next. 2023-06-20T12:00:00 The importance of sporting events for the streaming and gambling industries In this blog we discuss the growth of online sports streaming and sports betting, assessing their impact on the streaming and gambling industries. 2023-06-15T12:00:00 Fail to prepare and prepare to fail: the cost of downtime during a big event In this blog we discuss why big sporting events are challenging for betting platforms, the impact of downtime, and how to prepare for demand spikes. 2023-06-13T12:00:00 Is Europe about to become the home of crypto? In this blog, we look at why Europe's crypto star is rising and whether that rise will go hand in hand with U.S. crypto's downfall. 2023-06-08T12:00:00 How AI and ML are fuelling advertising at scale In this blog post we discuss four ways that AI driven advertising is changing the advertising sector and helping to fuel advertising at scale. 2023-06-01T12:00:00 The boundaries between SSPs and DSPs are blurring: is consolidation the answer? Adtech consolidation is a growing trend. With M&A on the rise, in this blog we discuss whether consolidation is good or bad news for the ad industry. 2023-05-30T12:00:00 Is 2023 the year that VR gaming enters the mainstream? Our Head of Gaming Jarrod Palmer explores whether the hype around VR gaming is real or is it simply just that - a lot of hype? 2023-05-25T12:00:00 A day in the life: Bradley Lewington, Adtech Executive Advertising is something familiar to us all but constantly evolving. Working in an industry undergoing massive change means I’m kept on my toes. 2023-05-23T12:00:00 Minecraft 1.20 update. Are you ready? Minecraft 1.20 is just around the corner. We spoke to some of our customers who serve Minecraft’s huge fanbase about how they plan for a new update. 2023-05-16T12:00:00 What is Ad Fraud? [Types & Tips to Prevent It] Digital advertising fraud is rising. In this blog we discuss how ad fraud impacts ad platforms, and how the industry is combating the problem. 2023-05-11T12:00:00 Staking is under siege in the U.S. Is there a future for crypto staking in the United States? Our Web3 expert James dives into the winners and losers of the SEC ruling. 2023-05-09T12:00:00 Handling data: which databases are the best fit for the iGaming industry? The database server is central to critical iGaming processes and iGaming platforms rely on these databases to provide seamless player experiences. 2023-05-02T12:00:00 Why traders are swapping crypto for traditional asset classes This blog explores why crypto traders are shifting their interest to traditional finance and why this offers an exciting opportunity for this space. 2023-04-27T12:00:00 Meeting our gaming customer’s challenges head on Did you know that we help launch more than 50 games each year? Here's why we enjoy creating bespoke gaming infrastructure solutions for customers. 2023-04-25T12:00:00 What the Indian Premier League teaches us about streaming infrastructure Viewers complained of buffering and downtime during the 2023 JioCinema IPL live stream. But what does this teach us about streaming infrastructure? 2023-04-13T12:00:00 Adtech’s demand shift: changing expectations amidst reduced ad spend With ad spend down, the digital advertising industry has been challenged with new expectations- from eliminating inefficiency to ad fraud prevention. 2023-04-11T12:00:00 The rise of mobile gaming in the developing world In this blog we explore the barriers to gaming adoption in emerging markets and the growing mobile gaming opportunity. 2023-04-04T12:00:00 My 6 big takeaways from GDC 2023 After a busy week, we take a look back at our 6 big takeaways from GDC, including AI, VR, cross platform games and the draw of good coffee. 2023-03-31T12:00:00 Why the centralization vs decentralization debate is not clear cut The topic of centralization vs decentralization is a bit of a hot potato in the crypto and blockchain space. Learn why true decentralization isn't easy to achieve. 2023-03-28T12:00:00 Bare metal vs cloud servers: what’s the difference? A comprehensive overview of bare metal vs cloud servers including pros and cons and how to choose the one that is right for you. 2023-03-21T12:00:00 Top 4 cookie alternatives A cookieless future is upon us as third-party cookies are being rolled out. Now, publishers and advertisers must find sustainable alternatives 2023-03-14T12:00:00 The 5 GDC 2023 talks we’ve got on our radar The 5 GDC 2023 talks we’ve got on our radar 2023-03-09T12:00:00 6 ways to cut wasted ad spend Ad spend is decreasing in reaction to economic uncertainty. But instead of cutting ad budgets these five tips will help you spend better. 2023-03-07T12:00:00 Why Australia’s investment in the future of game development should inspire the industry A look at how the Australian Government is investing in the games industry through financial support and initiatives 2023-02-28T12:00:00 6 lessons from a decade in hosting – by Isaac Douglas Six lessons from a decade in hosting, including why components vary and out of date technology spells trouble 2023-02-21T12:00:00 Adtech’s latest offering: the rise of audio advertising From in-game and interactive ads to fully connected media, audio advertising looks to be adtech's next big offering 2023-02-14T12:00:00 A day in the life: Steve Brock, Global Director of Sales As well as ensuring that the life of our customers is a happy one, my role is just as much about ensuring that our sales team is thriving 2023-02-06T12:00:00 VR Casinos: trend or fad? Are VR casinos a promising trend or just a fad? Is VR the gambling industry's next big opportunity or will the challenges prove too much? 2023-01-31T12:00:00 Why Web3, subscription services and security will dominate gaming headlines in 2023 Gaming industry giants continue to look to Web3 infrastructure, VR continues to struggle, and the markets set to grow. Our gaming predictions for 2023. 2023-01-24T12:00:00 Why the big 2023 trading trends are all about mitigating risk 2022 forced traders to reconsider how they mitigate risk. Our trading expert explores the four trends that will enable this change in approach. 2023-01-17T12:00:00 Will blockchain come out fighting in 2023? Will blockchain come out fighting in 2023? In this blog, we predict the positive evolution of blockchain in 2023, including gaming and practical NFT. 2023-01-10T12:00:00 Crypto casinos, stream betting, VR… the 8 iGaming trends to watch in 2023 Will VR casinos take off? Will crypto casinos become the norm? Learn what trends & challenges to expect the iGaming industry to encounter in 2023. 2023-01-04T12:00:00 A day in the life: Lewis Payne, Director of New Business Key to a constantly changing industry is to get out and talk to people so we’re in a position to help our customers successfully navigate change when it happens. 2022-12-26T12:00:00 4 predictions for how cloud communications will mature in 2023 4 predictions for how cloud communications platforms will mature in 2023 and transform how we interact with each other and brands. 2022-12-20T12:00:00 Hosting one of today's biggest infrastructure consumers – streaming A look at the infrastructure needed to deliver increasing demands for live streaming now and in the future. 2022-12-13T12:00:00 Will in-game advertising be accepted by gamers? Will in-game advertising be accepted by gamers? It’s a potentially divisive topic, so we asked our adtech & gaming specialists for their expert insights in this blog. 2022-11-29T12:00:00 How adtech companies can future-proof their infrastructure As the name suggests, adtech and its success is firmly rooted in the infrastructure that supports it. Adtech companies are measured by their ability to deliver advertising services within the finest ... 2022-11-22T12:00:00 5 tips for choosing an adtech infrastructure hosting provider How and where we consume adverts is unrecognizable from the Mad Men days of advertising. Agencies and brands no longer have a guaranteed captive TV audience at 9pm on a Saturday night. 2022-11-15T12:00:00 Why the hyperscale cloud bubble is bursting – by Isaac Douglas They’ve dominated the world of infrastructure for a decade. But the undisputed reign of the cloud hyperscalers is about to be seriously challenged. 2022-11-08T12:00:00 A day in the life: Gilly Ainsley, Global Director of Marketing The dynamism of the technology industry means that there is very little time for sitting still. For a marketing team starting to mature, however, walking before we can run is a mantra we’re sticking ... 2022-11-01T12:00:00 When it comes to hosting trading infrastructure, should you choose dedicated servers or the cloud? When it comes to hosting trading infrastructure, should you choose dedicated servers or the cloud? Find out in our blog post. 2022-10-25T12:00:00 Navigating the explosion of iGaming in the US, Canada and Latin America The iGaming market has, at its fingertips, perhaps one of the largest and most exciting opportunities for growth since its inception. 2022-10-17T12:00:00 How neobanks can save on hyperscale cloud costs Neobanks have changed the face of banking in the last five years – offering an alternative for digitally-minded consumers to the more traditional branch-based banks. 2022-10-11T12:00:00 A day in the life: Jarrod Palmer, Head of Gaming There is much more to gaming than people think. It makes it a diverse, exciting, and wonderfully informal industry in which to host infrastructure. 2022-10-04T12:00:00 Reducing Payments Infrastructure Costs with the Right Provider Working with a payments infrastructure hosting provider that has its own fintech data centers and servers reduces overheads for payments companies. 2022-09-27T12:00:00 The benefits of multi-vendor blockchain hosting To achieve true decentralization, blockchain nodes should be hosted by more than one Web3 infrastructure hosting provider. Here's why. 2022-09-20T12:00:00 A Day in the Life: Jamie Daniel, iGaming Executive | Just like the bets that are placed or the hands that are played, selling and implementing infrastructure in the world of iGaming has to be carefully considered. 2022-09-14T12:00:00 iGaming compliance and how it impacts hosting In this blog post, we delve into the evolving landscape of online gambling regulations and compliance and what this means from a hosting perspective. 2022-09-06T12:00:00 Looking for a Web3 hosting partner? Infrastructure is a key component in realizing the Web3 dream. If you are looking for a Web3 hosting partner, here are some tips to making the right decision. 2022-09-01T12:00:00 How to host an iGaming platform The hosting needs of an iGaming platform are complex. Uncover online gambling technology & key considerations before choosing an iGaming hosting partner in this blog. 2022-08-30T12:00:00 What is iGaming? Definition, popularity, types and more Thanks to its accessibility, iGaming is now more popular that in-person gambling. Let's look at the different types of iGaming and their infrastructure needs. 2022-08-24T12:00:00 What is the difference between land-based and online casinos? Explore the differences between online casinos & land-based casinos in this blog post. Also, learn how hosting requirements differ with gambling going online. 2022-08-16T12:00:00 Why latency and ping in gaming are crucial to player experience A game can live or die by latency and ping. Read this blog post to learn what is good latency in gaming & how to reduce latency to improve player experience. 2022-08-12T12:00:00 What is a gaming server? The gaming industry is set to generate $260 billion in revenue by 2025. Innovations in tech, a new generation of gamers, and launches in new gaming titles, are just some of the reasons for gaming’s ... 2022-08-05T12:00:00 3 considerations when choosing game servers Choosing the right game server hosting is crucial for delivering the best experience to your players. Explore the top 3 things to consider in this blog post. 2022-07-26T12:00:00 What is an operating system? An operating system provides an interface between your applications and the bare metal server components that do the computational work. 2022-07-18T12:00:00 How to host game servers Learn how to host high-performance game servers & deliver an excellent gaming experience to remote players over the internet in our blog post. 2022-07-12T12:00:00 Differences between peer to peer and dedicated game server hosting P2P game server hosting relies on players' devices to both play and host the game, while dedicated server hosting uses a separate server to manage the game environment. 2022-07-06T12:00:00 What are the three main types of gaming? Explore the three main types of games: single player, asynchronous multi-player, and synchronous multi-player. Read more in this blog post. 2022-06-28T12:00:00 What is a server? [A complete guide to types, components, and more] The purpose of a server is to provide resources, data, and services to other computers (clients) over a network. Learn all about servers in this one-stop guide. 2022-06-22T12:00:00 What is private cloud? When developing your cloud servers strategy there are several factors to consider such as the workloads to be migrated and the service provider who will host your systems. 2022-06-15T12:00:00 Cloud migration: four benefits you might not have thought of Simply put, cloud migration is the movement of your compute resources from legacy on-premise infrastructure to a hosted cloud environment. 2022-06-07T12:00:00 What is Hybrid Cloud Computing? [Benefits & Limitations] Hybrid cloud is a form of hybrid infrastructure that deploys applications across a mix of on-premises, private & public cloud services. Learn benefits & limitations in this blog. 2022-05-31T12:00:00 Private cloud vs. public cloud: what’s the difference? Looking to migrate to cloud server hosting but aren’t quite sure what to go for? Explore the pros and cons of private & public cloud and assess your options. 2022-05-23T12:00:00 When should you use a VPC virtual private cloud? A virtual private cloud is a private cloud hosting solution isolated within a shared public cloud infrastructure. Explore benefits & if a VPC is the right choice for you. 2022-05-19T12:00:00 The ultimate guide to dedicated servers As the intensity of the digital age continues to increase traffic volumes and bandwidth consumption, the hosting infrastructure holding it all up is under acute pressure to deliver. 2022-05-10T12:00:00 The difference between managed and unmanaged dedicated servers Debating whether to buy an unmanaged dedicated server or opt for managed? This blog looks at the difference between the two and the pros and cons of each. 2022-04-29T12:00:00 How does dedicated server hosting work? [+ comparison with shared hosting] In this blog post, we’ll unpack the differences between shared and dedicated hosting and answer some common questions about dedicated server hosting. 2022-04-26T12:00:00 Why you need high performance dedicated servers for your business Learn when you need a high-performance dedicated server, the industries that benefit the most from them, and how to choose the best infrastructure provider. 2022-04-19T12:00:00 What is a dedicated server? In this blog, we look in-depth at what is a dedicated server, including the advantages and what to consider when looking to rent or buy dedicated servers. 2022-04-02T12:00:00