99.99% uptime. A 20% boost in publisher retention. A 30% improvement to average response times across major markets. And faster, more stable bidding leading to a 25% increase in fill rates. These are the results GeoSpot Media achieved after migrating their infrastructure to servers.com in early 2025.
Founded in 2019, GeoSpot Media is a programmatic advertising technology company that provides performance-driven in-app and web display inventory through its demand-side platform. With over 40 years of combined adtech experience, the GeoSpot Media team blend cutting edge-technology with tailored optimization strategies to deliver advanced bidding, real-time analytics, and transparent reporting.
In an industry where millions of bid requests must be processed in milliseconds, performance is everything. GeoSpot Media’s success depends on infrastructure that achieves ultra-low sub-100ms latency, handles intense real-time workloads, and scales effortlessly as demand grows.
“Any downtime or lag directly impacts revenue” explains Rishi Agarwal, Founder and CEO of GeoSpot Media. “Real-time bidding is won and lost in milliseconds, and during spikes in user traffic, seamless scalability is non-negotiable. This is why a robust and reliable infrastructure is critical to our business.”
“With servers.com, we’re able to maintain 99.99% uptime, which has helped boost publisher retention by around 20%, and we can handle double the previous QPS without latency issues. That stability has been transformative for our business and our partners.”
The adtech industry is dependent on reliable hardware. Downtime, even for only a few moments, risks lost revenue, missed bids, and reputational harm. So, when GeoSpot Media came to us struggling with inconsistent performance with their provider, we not only wanted to solve their issues, but take their servers beyond their previous benchmarks.
“Our previous solutions struggled with maintaining consistent performance at scale, especially during peak demand” shares Rishi. “We have worked with a mix of cloud-based and dedicated server providers; cloud solutions provided flexibility but lacked the consistent low-latency performance we required at scale. On the other hand, the dedicated server providers we worked with offered performance, but were less flexible in terms of rapid deployment and geographic coverage.”
GeoSpot Media required multiple data centers worldwide that were capable of handling high volume traffic across the US, APAC and EU regions. Beyond simply needing more capacity, they were looking for a partner with a global reach and deep technical expertise; one that understood the specific demands of programmatic advertising and could offer guidance on how to architect a truly global, low-latency environment.
“It was a rapid growth in QPS (queries per second) that meant we needed a scalable infrastructure with high uptime and redundancy to minimize downtime risk. As QPS climbs, every millisecond counts. Even slight latency can mean missed bids and lost revenue.”
As a result, GeoSpot Media were on the lookout for not just reliable infrastructure, but a provider who could act as an extension of their own operations, offering responsive expertise whenever it was needed.
“Aaron and the support team have been proactive, responsive, and technically knowledgeable. We appreciate their 24/7 assistance and their willingness to tailor solutions to fit our specific use cases.”
According to Rishi, servers.com is the “best of both worlds”, combining a global presence with a scalable hybrid infrastructure. Supported by a team of technical experts, servers.com worked closely with GeoSpot Media to create a global, low latency network with flexible server deployment, allowing the spin up of instances in key markets.
“servers.com’s infrastructure supports our demand for consistent uptime and fast response times, enabling us to handle double the previous QPS without any latency issues.”
“Since migrating, we’ve seen average response times improve by around 30% across major markets, and our fill rates have increased by 25% thanks to more stable and faster bidding. This has allowed us to onboard more supply partners and offer better performance guarantees to advertisers.”
GeoSpot Media now operates dedicated servers across the US, APAC, and EU regions, supported by servers.com’s global low-latency network. This configuration delivers the consistent performance needed for real-time bidding under sub-100ms latency, while offering the flexibility to scale rapidly during traffic surges.
“With servers.com, we’re able to maintain 99.99% uptime, which has helped boost publisher retention by around 20%. That stability has been transformative for our business and our partners.”
Commenting on the migration process from GeoSpot Media’s previous provider, Rishi praises our support team, who were on hand to answer any questions or concerns 24 hours a day, seven days a week. “The migration was smooth, thanks to servers.com’s dedicated support team. They provided step-by-step guidance, helped us test latency in different regions, and ensured minimal downtime during the transition.”
Acting as their dedicated account manager, adtech Sales Executive, Aaron St John, has been working with GeoSpot from the first email, all the way through to onboarding and beyond, making sure they have the attention and expertise they need every step of the way.
“Aaron and the support team have been proactive, responsive, and technically knowledgeable,” adds Rishi. “We appreciate their 24/7 assistance and their willingness to tailor solutions to fit our specific use cases.”
With their infrastructure now performing at the desired reliability and efficiency, GeoSpot Media is setting its sights on ambitious new projects. Building on the success of their in-app and mobile web advertising network, the team is preparing to expand into CTV and desktop inventory, both of which demand even higher throughput and real-time responsiveness.
“Programmatic continues to evolve, and so do we,” says Rishi. “Our next phase is about scale: reaching new platforms, audiences, and markets, without compromising the low-latency performance that now defines our service.”
This growth will be underpinned by servers.com’s global network, allowing GeoSpot Media to expand into new regions while maintaining the same standards of speed and reliability their partners expect. As they move into markets across North America, Europe, and APAC, low-latency connectivity will remain at the core of their operations.
GeoSpot Media is also planning to invest in AI-driven bidding algorithms. These advanced models will require even more robust and responsive infrastructure, a challenge the company is ready to meet head-on.
“AI will transform how we optimize campaigns and allocate budgets in real time,” Rishi explains. “To make that possible, we need an infrastructure that can keep up with both the data and the decisions. We’re confident we have that foundation in place.”
For Aaron, seeing GeoSpot Media’s growth firsthand has been a highlight of the partnership. Having supported them from their first conversation through to global expansion, he reflects on the experience:
“It’s been incredibly rewarding to see GeoSpot transform over the course of our partnership. Watching their business scale globally, knowing servers.com played a part in giving them the infrastructure and confidence to grow - that’s why we do what we do.”
Thank you to Rishi Agarwal for sharing the GeoSpot Media x servers.com story. If you’re an adtech company wanting to learn more about how servers.com can support your infrastructure, feel free to reach out to Aaron directly, or contact us here, and we’ll be in touch.
“It’s been incredibly rewarding to see GeoSpot transform over the course of our partnership. Watching their business scale globally, knowing servers.com played a part in giving them the infrastructure and confidence to grow - that’s why we do what we do.”
