2023 will be the year of cookieless experimentation, contextual targeting, AI, audio, blurring of ecosystems, connected TV and in-game ads.
Will in-game advertising be accepted by gamers? We asked our adtech specialist Bradley and gaming specialist Jarrod to get their views.
As the name suggests, adtech and its success is firmly rooted in the infrastructure that supports it. Adtech companies are measured by their ability to deliver advertising services within the finest of margins and the minutest of milliseconds.
How and where we consume adverts is unrecognizable from the Mad Men days of advertising. Agencies and brands no longer have a guaranteed captive TV audience at 9pm on a Saturday night.
They’ve dominated the world of infrastructure for a decade. But the undisputed reign of the cloud hyperscalers is about to be seriously challenged.
The dynamism of the technology industry means that there is very little time for sitting still. For a marketing team starting to mature, however, walking before we can run is a mantra we’re sticking closely by.
There are very few industries that haven’t made the move to the cloud over the last decade. The financial industry is one of the outliers that retains at least one foot, if not both feet, within dedicated infrastructure.
The iGaming market has, at its fingertips, perhaps one of the largest and most exciting opportunities for growth since its inception.
Neobanks have changed the face of banking in the last five years – offering an alternative for digitally-minded consumers to the more traditional branch-based banks.
There is much more to gaming than people think. It makes it a diverse, exciting, and wonderfully informal industry in which to host infrastructure.
Working with a payments infrastructure hosting provider that has its own fintech data centers and servers reduces overheads for payments companies.
To achieve true decentralization, blockchain nodes should be hosted by more than one Web3 infrastructure hosting provider. Here’s why.
Just like the bets that are placed or the hands that are played, selling and implementing infrastructure in the world of iGaming has to be carefully considered.
In this blog, we look at how online gambling regulation is changing and expanding, and what that expansion means from a hosting perspective.
The world of alternative finance never sleeps. Only recently, Ethereum announced plans to cut carbon emissions by 99% with what it has dubbed ‘the merge’
When you go to spin the roulette wheel or place your bet online on a live football game, it’s an iGaming platform and the services it supports that enables that action to take place.
