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User acquisition, monetization and intelligence solution servicing 100,000+ mobile apps and games worldwide

User acquisition, monetization and intelligence solution servicing 100,000+ mobile apps and games worldwide

Appodeal Stack is an all-in-one growth engine that provides mobile app funding, monetization, and intelligence services. Today, 100,000+ mobile apps and games rely on Appodeal Stack.

Founded in 2014, Appodeal is a united team of more than 100 people worldwide. It has offices in San Francisco, Barcelona, Minsk, and Warsaw.

The challenge

After releasing their ad monetization platform in 2015, Appodeal was expanding fast. To sustain fast-paced growth, the company started looking for a scalable, fault-tolerant, and well-connected hosting provider in the US.

servers.com was on the shortlist, together with a Seattle-based hyperscale cloud provider and a Los Angeles-based provider of dedicated server hosting.

The solution

Bandwidth cost was the number one priority for Appodeal. servers.com offered the most competitive price, accompanied by the additional opportunity in the form of multiple interconnected data centers in the US and Western Europe.

Free intercontinental private network was a clinching argument for us.

Network design was another key factor. servers.com allows you to set up data link layer domains over its routed IP network, and the feature is essential for Appodeal:

“We use the Aerospike NoSQL database, and you can’t build a high-performance cluster of Aerospike nodes without L2 broadcast domains”, – says Yurii Ivanovskyi, Appodeal’s Lead DevOps.

As of 2021, Appodeal has hundreds of bare metal servers with servers.com in Dallas, TX and Amsterdam. It’s a wide range of Dell PowerEdge chassis, with a fair share of dual-socket R4xx and R7xx models.

“Our applications are made with multithreading in mind, so going for bigger multiprocessor servers saves us money”, – says Alexandr Zhitlukhin.

Benefits

 

We use cost per a single web-service call as a metric helping us evaluate infrastructure providers. servers.com offers very competitive prices and great service. We are looking forward to expanding our cooperation to the APAC region.

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