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Enabling scalable multiplayer gaming for hosting platform Gameye

Gameye

Chivalry 2, NUBS, Clone Drone in the Danger Zone. These are just a few of the game titles that use Gameye's managed infrastructure hosting, via their game server orchestration platform.

Offering developers an easy-to-use, reliable and cost-effective docker-based orchestration platform, Gameye allows studios to manage and scale their multiplayer games on bare metal and cloud servers.

Founded in 2017, Gameye has grown from a small team of three to a global business, supporting the launches of games all around the world. That's why having a reliable hosting provider—one that can scale globally and respond instantly to launch-day demands—is crucial.

The challenge

It goes without saying that launching a game welcomes a host of potential issues. From server capacity to latency spikes, experienced triple A studios are just as likely to encounter problems as smaller indie developers releasing their first game. So, while excitement runs high on launch day, for developers, that excitement is often matched by nerves.

Gameye understands the fragility of games during launch day:

“The problem that we are solving can sometimes be invisible. But when it goes wrong, it’s very much topmost of players’ minds. We want to make sure that we work with trustworthy partners who can be relied upon in a pinch” says Andrew Walker, Head of Business Development at Gameye, in an interview with Jarrod Palmer, servers.com’s Head of Gaming.

“We did a little test” continues Andrew, recognizing that testing is the best way to prepare for any launch day challenges. “We scaled up to 500,000 players using one particular customer's container within a few minutes. We showed them that if their game takes off - if it's the new hot stuff - we can cope with it. Internally, we've tested up to four million [concurrent] players.”

Behind Gameye’s software – designed to handle such concurrent usership with seamless scalability – must be a powerful hardware setup, built to support that and more.

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“For any big launch, I’ll come to you guys for our [bare metal] baseline… We’ve never had a problem, so we know that [servers.com] is reliable.”

The solution

To avoid putting all their eggs in one basket, Gameye has adopted a multi-vendor approach when it comes to sourcing their hardware. As Andrew explains:

“The multiple vendor approach is risk mitigation. We build redundancy into our fleet so if something untoward should happen, or we have a need to scale up in a particular region, we have multiple resources by which to do that. And if there's an unexpected data center outage, we are not completely blocked in a particular region.”

With Gameye using multiple hardware providers, they have their back covered. But when it comes to launching a game, Andrew makes a point of choosing one provider in particular:

“For any big launch, I'll come to you guys for our [bare metal] baseline… We've never had a problem, so we know that [servers.com] is reliable.”

Chief among the reasons for this, Andrew says, is communication.

“I can get somebody from servers.com on the phone or on Zoom and figure it out. You did it for Chivalry 2. You did it for other games such as No More Room in Hell and other games... we've had a number of different solutions to these problems, and it's always worked out.

“I think the ability to problem solve is the key selling point in our eyes for you. We can go to you and say ‘hey, we've got this launch coming,’ or ‘we've got this need, what can we do?’ And I get transparency from you guys. You're always authentic and honest, and I know that when you say it's going to happen, it's going to happen.”

This level of communication strengthens an already well-aligned partnership in the choice of infrastructure setup. Gameye operates with a hybrid infrastructure, using a “curated fleet of servers that scales up and scales down to the studios as like a cloud, but all running on a fleet of bare metal machines.” This setup is a perfect fit for our hybrid offering:

“We’re really complementary as companies” continues Andrew. “servers.com excel at providing the right kind of capacity and server instances for us. You understand our business and I think we understand your business. There’s a great shared understanding of working together and trying to make things happen that are mutually beneficial. We’ve just always been on the same wavelength.”

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“You are the hardware, and we are the software – that’s why we work well together. And that’s where we want to stay.”

The future

“The future in terms of Gameye...honestly? Being a trusted advisor to our customers.”

Gameye will be supporting the upcoming releases of titles such as No More Room in Hell and the new VR title Orion Drift this year. But the studios behind these games – and every other studio Gameye works with – need a clear understanding of what their infrastructure looks like behind the scenes, including who the hardware providers are. Just as Gameye benefits from transparent communication with servers.com, they're committed to offering that same transparency to their own customers.

“So, they come to us, and they're wondering what [their servers] are running on. Asking what's the difference between bare metal and cloud. And we have to be an advocate for not just for what we're doing, but what [servers.com] are doing: how you work, and why Gameye have selected servers.com.

“You are the hardware, and we are the software - that's why we work well together. And that's where we want to stay.”

Thank you to Andrew Walker for sitting down with Jarrod Palmer to share the Gameye x servers.com story. Watch Andrew and Jarrod's full interview, where they discuss our partnership in more detail.

These answers were taken from our interviews with Andrew Walker of Gameye during GDC 2024 and GDC 2025.

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